and before that I worked in marketing and public relations. I have spent my career thinking about how health decisions are like many of the decisions consumers make each day around which products to ...

Public relations (PR), marketing and advertising play a crucial role in corporate communications. These terms are often confused with each other, as they all aim to influence the perception of a ...

Public relations and marketing have similar tactics but focus on different goals. Here’s why both are crucial for your company.

The Difference Between Marketing, Advertising, Public Relations & Sales Promotion. Marketing is the overall process of communicating and delivering products to a target audience through the ...

Can your business and in-house team handle marketing and PR alone? Learn how to decide whether to outsource these initiatives.

For a newly minted entrepreneur or small-business owner, discerning the difference between marketing and public relations can be difficult.

The difference between marketing, communications and public relations The truth is, all marketing communication professionals will define these functions differently depending on their own experience.

In my 30 years as an adult in the workforce, I’ve been on both sides – 15 years as a journalist and print, and the last 15 or so in public relations.

Day-To-Day Activities The difference between PR and marketing is also evident in the day-to-day activities of the public relations and the marketing teams.