Public relations and marketing have similar tactics but focus on different goals. Here’s why both are crucial for your company. What's the Difference Between PR and Marketing?

The differences between marketing, advertising and PR. Marketing describes how a company makes its audience aware of its brand and products or services.

The blurred lines between PR and marketing still present a conundrum where many professionals struggle. As the co-founder and CEO of a public relations firm, I’ve seen that an often-made mistake ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Public relations, otherwise known as PR, is an essential part of marketing your business ...

PR And Marketing May Be Converging, But They're Not The Same - 05/07/2018 Today's CMO may not be a PR expert, but he or she does have to recognize, appreciate, and adapt to the differences that exist.

Even if you’ve got a fantastic product or service as an entrepreneur, guess what — you still have to connect with customers and get some sales under your belt. There’s debate, though, about ...

Clients are bound to make mistakes, but having the right strategist in your corner can be the difference between becoming a public ally or becoming public enemy No. 1.

Ulyses Osuna Is the founder of Influencer Press… the PR expert sits down with Ashley in studio to discuss the importance of public relations for companies, both big and small.