After a worrying dip, resurgent spend will be welcome news to marketers. But with cash flowing to sales promo and direct ...

Marketers continue to face recruitment challenges as a fifth of brands expect to make cuts and the majority say staff levels ...

UK marketing budgets made a bounce back in Q2 2025, following their drop in the previous quarter. We look at what industry ...

The social media platform, which made its initial public offering (IPO) last year, had ad revenues of $1.2bn (£890m) last ...

The data might prove me bonkers but maybe, finally, Aspen has gone too vanilla and too expensive and the visitors, even the ...

The One Big Beautiful Bill Act, signed into law on July 4, delivers $66B in new agricultural investments over 10 years, ...

According to recent findings from Lob’s 2025 State of Direct Mail: Consumer Insight Report, healthcare has emerged as one of the highest performing sectors in the direct mail space. This stems from ...

The Premier Inn campaign with Crowd was delivered across social media; Google and Meta search platforms; and hyper-segmented messages.

With zero-click searches on the rise, CMOs should reassess GA4 data and shift how they approach attribution and audience ...

Pharmaceutical companies spend $6 billion each year on direct-to-consumer ads, with every dollar spent netting more than $4 ...

Jogging and running may keep you healthy, but the booming success of FitLine shows that many are also turning to supplements for a wellness boost.

Monster Lead Group (MLG), a Maryland-based, data-driven, direct mail marketing and lead generation company specializing in ...