This is a technique that firms use to promote a product, service, or idea directly to consumers through specific channels, without involving intermediaries. It is characterised as a marketing strategy ...

According to recent findings from Lob’s 2025 State of Direct Mail: Consumer Insight Report, healthcare has emerged as one of the highest performing sectors in the direct mail space. This stems from ...

With zero-click searches on the rise, CMOs should reassess GA4 data and shift how they approach attribution and audience ...

Marketing is an engine of growth. It’s a growth driver, not a cost centre.” And the award for the most inspirational quote of ...

As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set ...

Multilevel marketing (MLM), also known as network marketing, is a strategy used by direct sales companies to encourage existing distributors to recruit new distributors.

Elon Musk has confirmed that the Grok language model from xAI will be launched on July 9 at 8PM PT. This announcement follows ...

The release comes months after the AI startup launched its previous iteration, suggesting an ongoing lightning pace of AI ...

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid media measurement. The post Marketing results don’t add. They multiply and ...

Each participant paid $6,990 for the tour, excluding airfare. Read more at straitstimes.com. Read more at straitstimes.com.

Worried about how much of your data is being collected? Most manufacturers will collect at least some form of your data. Here ...

Reelo's data-driven platform wants to be the digital marketing engine for small and mid-sized F&B businesses. CEO Parin ...