According to recent findings from Lob’s 2025 State of Direct Mail: Consumer Insight Report, healthcare has emerged as one of the highest performing sectors in the direct mail space. This stems from ...

This is a technique that firms use to promote a product, service, or idea directly to consumers through specific channels, without involving intermediaries. It is characterised as a marketing strategy ...

With zero-click searches on the rise, CMOs should reassess GA4 data and shift how they approach attribution and audience ...

Marketing is an engine of growth. It’s a growth driver, not a cost centre.” And the award for the most inspirational quote of ...

Pharmaceutical companies spend $6 billion each year on direct-to-consumer ads, with every dollar spent netting more than $4 ...

What Is Paid Media: The Different Types & Examples Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.

The release comes months after the AI startup launched its previous iteration, suggesting an ongoing lightning pace of AI development.

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid media measurement. The post Marketing results don’t add. They ...

Direct-to-Consumer (DTC): A sales channel in which products are sold directly to customers, bypassing traditional retailers or intermediaries. RiseVAR: USANA's acquired business segment specializing ...

Reelo's data-driven platform wants to be the digital marketing engine for small and mid-sized F&B businesses. CEO Parin ...

Learn how to build a self-sustaining business that thrives without you. Discover systems, strategies, and tips for ultimate ...

Understanding how to set goals and measure performance by using a variety of metrics will help you to adjust marketing strategies and direct your efforts.