According to recent findings from Lob’s 2025 State of Direct Mail: Consumer Insight Report, healthcare has emerged as one of the highest performing sectors in the direct mail space. This stems from ...

With zero-click searches on the rise, CMOs should reassess GA4 data and shift how they approach attribution and audience ...

Direct mail is proving its staying power, according to new industry research commissioned by Franklin Madison Direct and ...

This is a technique that firms use to promote a product, service, or idea directly to consumers through specific channels, without involving intermediaries. It is characterised as a marketing strategy ...

Marketing example: If Campaign A drives 100 leads, and Campaign B drives 200 leads, then the combined result is 300 leads. No interaction – just stacking results.