Introduction In the software industry, effective channel management plays a crucial role in ensuring smooth software ...
Introduction Imagine you’ve built or onboarded in your portfolio the perfect software productpowerful, intuitive, and ready ...
The conventional distribution model, however, calls for all parties in the channel to protect their own best interests. Thus, retailers are pitted against wholesalers, and wholesalers try to best ...
Ofek, Elie. "Pricing Strategy and Channels of Distribution: Where Value Delivery and Value Capture Intersect." Harvard Business School Background Note 524-093, May 2024.
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