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Five More Unwritten Laws Of Marketing Every MMM Solution Should Reflect
In the first part of this series, we explored four fundamental laws of marketing that any effective MMM solution should ...
pharmaphorum4d
Time to change the channel? The future for customer engagement models
Sarah Rickwood delves into IQVIA data to find out exactly how pharma's HCP engagement has changed over COVID-19, and what the channel mix might look like after the pandemic. The pandemic has ...
netinfluencer2d
Dismantling The Playbook: How Sophie Jamison Is Challenging Influencer Marketing’s Broken System
Sophie Jamison doesn’t mince words when assessing the state of influencer marketing today: “The vast majority of brands ...