Public perception can significantly impact a company's success. With more than two decades in the PR industry, I’ve seen firsthand the importance of effective public relations strategies in ...

Consider developing a cost-effective public relations campaign. It can build trust as well as increase awareness of your product or brand. Start with clearly defining your audience.

Why did media relations always come first? It was the most effective way to build awareness and credibility, and it still is. The catch is that the lifecycle of a news story is not what it once was.

Five Reasons to Use Twitter for Public Relations. For many businesses, using social media sites such as Twitter and Facebook as a public relations tool is vital. A business with an effective ...