The Big 12 is home to some of the most unique brands in college athletics. Those schools also have some of the nation's best logos.

The American Athletic Conference is rebranding to a new name and has added a new mascot as well before the 2025 football ...

The American Athletic Conference announced a rebrand Monday that sees the conference drop "Athletic" from its official name.

Pernetti said that during one of his first meetings with league presidents about a rebrand, he typed “AAC” into a browser and it defaulted to ACC. So the league now just goes by “The American,” even ...

The Union-Endicott community came out Saturday afternoon at Logan Field to see it’s champs off. Friends, family, and the players parents all enjoyed a sendoff pizza party for the kids at the field ...

Danny White was named the Athletic Director of the Year by Sports Business Journal, the first in University of Tennessee history.

Caitlin Clark bounced a ball, joined a team huddle and gave one of her All-Star teammate’s shots a playful thumbs down before ...