Max Siedentopf, Toto Forever (2019), a installation playing Toto's hit 1982 song "Africa" on an endless loop. Photo courtesy of Max Siedentopf. Sarah Cascone January 14, 2019 Share Share This Article ...

The infinite loop may be more practical than a traditional funnel if you want to establish a long-term, loyal customer base. Successful businesses depend on trends and community.