The infinite loop may be more practical than a traditional funnel if you want to establish a long-term, loyal customer base. Successful businesses depend on trends and community.

Max Siedentopf, Toto Forever (2019), a installation playing Toto's hit 1982 song "Africa" on an endless loop. Photo courtesy of Max Siedentopf. Sarah Cascone January 14, 2019 Share Share This Article ...