In the AI search era, visibility starts with reputation. See why PR is now a core tactic for optimizing brand presence in AI ...

PR, marketing, and advertising are often lumped together, but each plays a distinct role in growth. Here’s how ambitious ...

PR pros are navigating a media landscape being transformed by AI, shrinking newsrooms and shifting audience trust—these ...

Fortunately, the “old rules” still apply. For example, I recently typed in a Google search for “types of public relations.” At the top of the page was an AI Overview listing media ...

PR experts told BI creating an air of mystery ... they still have valuable cards to play — their first selfie shared on Instagram, for example, or Chalamet's debut appearance on "The Kardashians." ...

Vinit Kapahi, Head of Marketing, Aviva India shares his thoughts on why financial protection should be every woman’s right, ...

The Washington Post announced today a strategic partnership with OpenAI to make high-quality news more accessible in ChatGPT.

Family businesses play an important role in a country’s economy as one of the factors supporting sustainable business ...

The ramifications of last month's pronouncements from the White House on trade raised the eyebrows of even the most seasoned ...

The set-up: a large panel of neurodivergent and learning-disabled people, who grill British celebrities in a no-limits ...

We discuss some of the strategies we have employed in this period of heightened market volatility and greater macro ...

Quotes from senior leaders and the new or departing individual are also essential, as shown in the press release example below. Event press releases are an important part of any PR strategy.