Both branding and promotion are crucial components of a comprehensive marketing strategy, with branding laying the foundation ...

In an era defined by algorithmic decision-making, artificial intelligence is not only transforming how we search for information but also what information we find. Reputation today does not solely ...

There are lies, damn lies, statistics… And a universe of part-truths injected into our brains by smart marketers. Here: some ...

The more optimistic consumers are about their financial situations, the more spending we see happening. In turn, this drives ...

I spoke with Diane Schwartz, CEO of Chicago-based Ragan Communications, about strategies for brand positioning and adjustment ...

AEC firms must adapt to the new law s impact on tariffs, permitting and incentives by embedding strategic communication ...

AMC Entertainment Holdings, Inc. (NYSE: AMC) (“AMC” or the “Company”) today announced the successful completion of a series ...

SHIFTING from a side hustle to a scalable venture requires moving from a “kiya-kiya” mindset to a strategic execution focus.

It is also a player in track and field and some sports not traditionally known for footwear sponsorships, like auto racing. Over the last few years, Puma has reentered basketball and distance running ...

Published July 25, 2025 — explore Canada’s top marketing stories this week, from NLogic’s new ad-tech tool and Nutella’s ...

In today’s hyperconnected markets, investors no longer base decisions solely on product potential or whitepaper promises. Reputation, visibility, and public perception increasingly factor into ...

In the first part of this series, we explored four fundamental laws of marketing that any effective MMM solution should ...