BYU public relations students officially started their campaigns for the National Bateman Case Study Competition on Monday, ...

When we think about marketing, it is easy to separate the creative from the analytical, it is often compared to the left ...

Leading firms like OpenAI, Microsoft and NVIDIA now employ predictive analytics, influencer partnerships and transparency ...

The U.K.'s foreign office is spending millions trying to deter people from coming to the country, despite seemingly being ...

How can a new beauty brand get noticed? By using Digital PR to engage with editorial sections of key media while also ...

The L’Oréal skincare brand is returning to its influencer-heavy Super Bowl marketing playbook from last year to boost a new ...

In an age where authenticity matters, this article highlights 7 effective PR tactics to engage Millennials and Gen Z. Brands ...

Justice Sonia Sotomayor, appearing recently at the University of Louisville’s law school, was asked about eroding confidence in the Supreme Court.

For executives reading this: Next time you're tempted to say "Just PR this," remember—you're not asking for a simple task.

In this blog, we'll explore 20 brilliant examples of UGC campaigns that went viral and left a lasting effect on both brands and consumers. Starbucks launched the "White Cup Contest" to engage its ...

The SM Group, led by its parent company SM Investments Corp., with SM Foundation, China Banking Corp. and Watsons, earned 13 accolades at the 60th Anvil Awards which recognized the group’s outstanding ...

Thanks to the digital age, public relations scandals — if they’re noteworthy enough — spread like wildfire and feed news stories about themselves for days or weeks to come. So, what makes ...