The UK’s largest consumer voted award, Product of the Year, is back with a bold brand refresh and is calling for new ...

Ganapathy Viswanathan, Independent Communication Consultant and Chief Mentor at Roarrr Media and Public Relations, examines ...

Sandeep Ranade of Hansa Research unpacks how the cricketing behemoth is not just playing the game but masterfully rewriting ...

As digital-first brands prioritise values over visuals, Edelman India’s senior strategist says that the packaging playbook is ...

FMCG businesses must adapt to the growing food and drink delivery format or face the negative consequences, an expert has ...

A strong brand experience is the result of carefully orchestrating every interaction a customer has with the brand.

Two of LIV Golf’s most high-profile players were sporting new brand logos on their clothing on Wednesday ahead of the PGA ...

Gen Z consumers give the least importance to brand legacy and celebrity representations, a new study by Snapchat and The ...

Carrefour Polska is expanding its pistachio-flavoured product offering to more than 100 SKUs to meet the growing demand for ...

General Motors has long portrayed itself as a company of brands. It’s one where buyers start with an entry-level Chevrolet and work their way up through Cadillac. And for many longtime ...

Excitement and debate are swirling in the college football and sports logo community as ESPN has pulled back the curtain on a ...

International buying alliance Vasco International Trading B.V. has appointed Ewa Jankowiak as its general manager.