The UK’s largest consumer voted award, Product of the Year, is back with a bold brand refresh and is calling for new ...

What makes a brand magnetic? Leo Hadden at BrandOpus explains why the agency created an index to help find out.

Ganapathy Viswanathan, Independent Communication Consultant and Chief Mentor at Roarrr Media and Public Relations, examines ...

Sandeep Ranade of Hansa Research unpacks how the cricketing behemoth is not just playing the game but masterfully rewriting ...

As brands chase fandom gold, the event is crafting a careful expansion playbook—scaling big while protecting the authenticity ...

As digital-first brands prioritise values over visuals, Edelman India’s senior strategist says that the packaging playbook is ...

​​​​​​ Muscat, Oman – Oman Oasis, the nation’s leading bottled water brand, proudly sponsored the 7th International Conference on Food Safety and Quality. The event brought together experts, ...

In the complete fiscal FY25, AWL Agri Business clocked its highest revenue at ₹63,672 crore and registered growth at 24% over FY24.

Trademark disputes are common in the FMCG industry, with companies frequently taking legal action to protect their brands and market share. These disputes range from claims of trademark infringement, ...

The PLMA (Private Label Manufacturers Association) Trade Show in Amsterdam continues to be the most important event in the private label calendar. It brings together manufacturers, suppliers, and ...

FMCG businesses must adapt to the growing food and drink delivery format or face the negative consequences, an expert has ...