Public relations professionals play an increasingly critical role in shaping how organizations, brands and individuals are perceived. Often acting as the source behind the curtain, gathering facts ...

From Matthew Yglesias: [A] lot of journalists have a kind of contempt for people who do PR and communications work, a contempt that I think is related to the fact ...

Public relations is an import part of any organization’s marketing strategy. In fact, PR professionals help organizational leaders maintain an ethical mindset. There are constant issues that ...

4. Viral Challenges And Trends Creating public relations campaigns that take advantage of viral challenges, hashtags or internet trends to amplify a brand’s message allows brands to tap into the ...