The duo have acted as the figurehead of fashion blogging for almost a decade and when the two broke up, some minor shockwaves moved through the community. Was it earth-shattering? No. Chill out.

Here, a Vogue editor charts the rise and fall of the fashion blogger, and asks what ‘It’ looks like in 2025. It is a pale pink book.

Unfulfilled with marketing, she decided to quit and run her fashion blog, called Layers of Chic, full-time in 2016. "It was really, for me, sort of like a Hail Mary," she says.

After thinking about her interests, Yang decided to enter the blogging world. In April of her senior year, Yang’s fashion blog, GreaseAndGlamour.com, was born.

This shift won’t necessarily suffocate fashion blogging. On the contrary, bloggers will produce more content to feed the insatiable appetite of their audiences, albeit on a different channel.

But bloggers and contributors to online fashion sites are now a common sight and, increasingly, are moving closer to the front row normally reserved for heavyweight editors and buyers.

Photograph by Marlene Rounds A fellow Cincinnati blogger actually did a post about different Cincinnati fashion creators and who to follow based on their style. She classified my style as trendy ...

The 2010s blogger aesthetic is experiencing a revival courtesy of it-girls like Bella Hadid, Iris Law and Emma Chamberlain and TikTok trends like cluttercore and weird girl.