Demand Gen delivers 58% higher ROAS than Video Action Campaigns, according to Nielsen. One case study: Global clothing and and homeware retailer, Marks & Spencer exceeded forecasted ROAS by 186% with ...

More than 4 million advertisers are now using the company’s generative AI offerings while Meta is working to streamline its ...

Google is enhancing its Demand Gen advertising platform with new targeting options and creative tools for YouTube, Discover, ...

Africa’s rich art and cultural heritage is a treasure trove of stories, traditions, and innovation. From the intricate ...

AI-driven tools create dynamic ad content and personalised email campaigns that adapt to customer preferences.

PodcastOne moves to ART19, a podcast hosting service that provides full control and monetization options for creators. Stock ...

By staying ahead of these trends, businesses can position themselves for success in an increasingly competitive digital ...

Our relationship with advertising is complex, and misunderstanding it is costing brands significant revenue opportunities.

Meta says ending its fact-checking program has not affected advertiser spending; Zuckerberg predicts Threads will reach a ...

Google's new developments aim to help marketers optimise budgets, enhance ad performance, and measure marketing effectiveness ...

Advertising generated $46.8 billion of Meta’s total Q4 revenue, which was $48.4 billion, up 21% year-over-year. Meta’s stock ...