Demand Gen delivers 58% higher ROAS than Video Action Campaigns, according to Nielsen. One case study: Global clothing and and homeware retailer, Marks & Spencer exceeded forecasted ROAS by 186% with ...
More than 4 million advertisers are now using the company’s generative AI offerings while Meta is working to streamline its ...
Google is enhancing its Demand Gen advertising platform with new targeting options and creative tools for YouTube, Discover, ...
AI-driven tools create dynamic ad content and personalised email campaigns that adapt to customer preferences.
PodcastOne moves to ART19, a podcast hosting service that provides full control and monetization options for creators. Stock ...
By staying ahead of these trends, businesses can position themselves for success in an increasingly competitive digital ...
Our relationship with advertising is complex, and misunderstanding it is costing brands significant revenue opportunities.
After the search giant welcomed more ads from small rivals like Ask.com, Google ad costs for some nonprofits ballooned.
Meta says its controversial decision to put an end to its fact-checking program hasn't impacted advertiser spend. On its Q4 ...
Of significant importance are some of the top-end guys, including former first-round draft picks Jett Luchanko, who had a ...
The first half of this decade has left publishers reeling. Here's how pubs and their ad tech partners can punch back in the ...
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