Step two is marketing. Marketing takes the guidelines established by strategy and puts them into practice by defining key target customers, and then mapping the best path to reach and engage them.

A sustainable marketing strategy is a long-term plan that will prevail in its current state over time. This is why it is imperative to take the necessary steps and build the right marketing ...

FOUR STEPS TO ACHIEVE PERSONALIZATION AT SCALE Here’s a four-step process for creating a personalization strategy that you can scale across customers, platforms, and products.

Marketing Strategy - Achieving agility starts with your company's culture—which is where the rubber really hits the road. These four steps will guide your transition from traditional to agile ...

Marketing Strategy - Many companies at all stages invest time in planning but lack the processes and leadership needed to ensure a strategy achieves the desired results. Failure is expensive and ...

DAGMAR (defining advertising goals for measured advertising results) is a marketing method used to set a campaign's objectives and measure its success.

From the in-store experience to upping your digital "curb appeal," here are some simple yet effective ways to market your retail store. Related: 4 Strategies to Help You Attract M ...

Struggling to make the right decisions for your small business? Learn these four key steps for strategic small business decision-making.

Rather than changing the subject, communications leaders should aim to pinpoint who is listening and their needs and tailor established messaging to these demands.

The lack of a well-thought-out strategy is the most common reason businesses don’t achieve good, measurable results from their digital marketing.