Kelly Smith and Sam Khachikyan to lead £32m turnover media service Mohaned Lafi to spearhead Middle East growth as chief ...

Famous Innovations has named Shiv Sethuraman as its Chief Transformation Officer. With global leadership experience at Ogilvy ...

Google shares a strategic guide for CMOs, based on four pillars of marketing to scale artificial intelligence in brands ...

A leadership change naturally raises questions about business stability and growth, but the right PR strategy can set the new ...

Kofluence, India's India's leading Ad-Tech influencer marketing platform, is proud to unveil the latest edition of its ...

In a bold step to enhance electric vehicle (EV) ownership in Nigeria, Qoray has signed a Memorandum of Understanding (MoU) ...

DAGMAR (defining advertising goals for measured advertising results) is a marketing method used to set a campaign's objectives and measure its success.

Shopify reports on 8 strategies to boost customer loyalty, emphasizing subscriptions, niche marketing, personalization, and ...

While AI dominates the spotlight, deeper changes in cost, control, and data are pushing advertisers to rethink paid media from the ground up.