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Franchise brands may have limited marketing budgets for various reasons related to revenue sharing, cooperative advertising funds, franchisee marketing responsibilities and more.
Advertising: There is a definite public interest in the idea of interior design. “But what you have to do,” says Helen Gilzean of Decorating Den, “is build awareness on a local level. Local magazines, ...
Design updates have been reflected on the site, and the company replaced outdated photography and verbiage. Martinez and her team developed location pages for each unit, individualizing the franchise ...
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