In the face of aggressive competition and a declining media budget, Burnett revitalized Kellogg's Froot Loops business and its icon Toucan Sam, using the 'Stolen Colors' campaign to turn apathy into ...

Our iconic brand portfolio includes Kellogg'sFrosted Flakes®, Rice Krispies®, Froot Loops®, Kashi ... including Tony the Tiger® and Toucan Sam®, represent our deep connections with the ...

Cereal should be for everyone, and even if you follow a gluten-free diet, there are plenty of great options out there. Here are some to grab and some to avoid.

Kicking off the top five is the colourful and charismatic Toucan Sam, the beloved mascot of Froot Loops. This tropical bird has been gracing our cereal bowls since the 1960s, and his vibrant plumage ...

Red No. 40, also known as Allura Red AC, is one of the most widespread. You’ll find it in Froot Loops, Lucky Charms, Gatorade Fruit Punch, and even M&M’s Minis Caramel Fudge Light Ice Cream.

Same cereal. Same sugary taste. Different hues. A box of Froot Loops sold in the United States contains vivid rings of red, orange, green, purple, yellow and blue — neon colors derived from ...

He said, when I was growing up, I ate Froot Loops for breakfast every day, and I turned out just fine. Now, I would argue he turned out like a maniac. He's hyperactive and deranged, but does he ...

The Food and Drug Administration and Department of Health and Human Services announced moves Tuesday to phase out “all petroleum-based synthetic dyes” from the food supply in the United States ...