Too often, business leaders assume that public relations amounts simply to an industry spokesperson spinning a message designed to benefit her organization. But the organizational functions of ...

Public relations may function to educate certain audiences about many things relevant to the organization—including the business in general, new legislation, and how to use a particular product ...

We don’t put up billboards. We don’t come up with catchy phrases to make people buy more products they probably don’t need. So what do public relations agencies do? PR agencies, as opposed ...

Heather Kelly is the CEO of Next PR, an award-winning, full-service public relations firm with offices across the U.S. For most of my career, public relations has been synonymous with media ...

Role of a Public Relations Manager in an Organization. Public relations is the lifeblood of any company. ... It's true that a public relations manager often functions as a crisis manager.

The key function of public relations is to build brand awareness. To succeed in a crowded marketplace, startups must make themselves known to the public, and PR can help new businesses spread the ...

The work of public relations functions is to impress on the organisation the need for circumspection in addressing issues, problems concerning public interest. This takes into account the ...