The new logo was created by GM’s own designers. Even the font was created in-house, the company said. It’s the first time the automaker has substantially changed its logo since 1964.

The company's logo was last changed significantly in 1964, with minor updates in 2001 and 2010.. The refreshed branding ties into GM's goal of becoming the industry's EV leader. Last year, GM said ...

The new logo is meant to be a modernized version of GM's trademark blue square, while still giving a nod to GM's heritage. This is only the fifth logo change in 113 years, Wahl said. The last time ...

The well-known GM logo gets a lowercase revamp, changing its look for the first time in a decade. ... an auto analyst raised the question of why General Motors doesn't change its name altogether.

He said a lot of people at GM are exploring a lot of ideas for how to market the company. But changing the logo is not in play. "It is not on my desk to change, and I don't have any plans to do it." ...

Everyone, meet the new General Motors logo. America's largest automaker decided it was time for a fresh look as it eyes a radically different future for its business -- a business that revolves ...

Logos and celebrities aside, GM and every other automaker that isn’t Tesla TSLA is going to have its work cut out for it in the next few years convincing the 99% of the market that isn’t yet ...

GM unveiled its new logo on Friday. However, people on social media expressed their dissatisfaction with the new logo through humor or pure criticism.

It's not a done deal yet, but GM is reportedly considering a change from its traditional blue logo to a green one that shows consumers it is lean, green, quick-thinking and focused on fuel efficiency.

General Motors is changing its corporate logo and launching an electric vehicle marketing campaign to reshape its image as clean vehicle company, rather than a builder of gas-powered pickups and SUVs.

GM to Ditch Logo on Vehicles. By Stephen Markley. March 5, 2015. Share A spokesman claimed the move would allow the automaker to focus on its four core brands—Chevrolet, Cadillac, Buick and GMC ...

NEW YORK (CNNMoney.com) -- There are a lot of changes at the "new" General Motors. Billions less debt. Fewer plants. Fewer workers. But at least two things will stay the same: The name and its ...