General Motors unveiled a new logo Friday that the company says symbolizes its shift toward electric vehicles. The now-lowercase letter M, for example, features arches that are squared so they ...

The company's logo was last changed significantly in 1964, with minor updates in 2001 and 2010.. The refreshed branding ties into GM's goal of becoming the industry's EV leader. Last year, GM said ...

The well-known GM logo gets a lowercase revamp, changing its look for the first time in a decade. ... an auto analyst raised the question of why General Motors doesn't change its name altogether.

The new logo is meant to be a modernized version of GM's trademark blue square, while still giving a nod to GM's heritage. This is only the fifth logo change in 113 years, Wahl said. The last time ...

He said a lot of people at GM are exploring a lot of ideas for how to market the company. But changing the logo is not in play. "It is not on my desk to change, and I don't have any plans to do it." ...

Everyone, meet the new General Motors logo. America's largest automaker decided it was time for a fresh look as it eyes a radically different future for its business -- a business that revolves ...

GM unveiled its new logo on Friday. However, people on social media expressed their dissatisfaction with the new logo through humor or pure criticism.

Logos and celebrities aside, GM and every other automaker that isn’t Tesla TSLA is going to have its work cut out for it in the next few years convincing the 99% of the market that isn’t yet ...

It's not a done deal yet, but GM is reportedly considering a change from its traditional blue logo to a green one that shows consumers it is lean, green, quick-thinking and focused on fuel efficiency.

General Motors is changing its corporate logo and launching an electric vehicle marketing campaign to reshape its image as clean vehicle company, rather than a builder of gas-powered pickups and SUVs.

NEW YORK (CNNMoney.com) -- There are a lot of changes at the "new" General Motors. Billions less debt. Fewer plants. Fewer workers. But at least two things will stay the same: The name and its ...