The preshow is a reminder that 75% of the magic of going to a movie is waiting for the movie. It’s a reminder of why you ...

Back in the day, say before 1975, there was no such animal as a multiplex, ticket prices were cheaper, cartoons were a staple and you could sometimes see two or three movies for the price of admission ...

Cinema United and the Cinema Foundation are teaming up to bring two-for-one concessions and additional discounts to movie ...

Going to the cinema is going through a tough time. While audiences have rebounded post-Covid, they are still well down on the figure from 2019 in most markets; indeed, the number of tickets sold ...

People now go home, they say, ‘Hey, honey, let’s watch something stupid tonight,’ and they flip through and they watch five minutes of 10 movies, and they say, forget it, let’s go to bed.

More than 68,000 respondents in 15 markets around the world were polled on their feelings about moviegoing, with 72% agreeing that going to a movie in a theater is a good value for the money. 55% ...