There was a time when PR was considered a soft skill. A nice-to-have. A glossy finish to less-than-glossy decisions made behind closed boardroom doors. But those days are over — or at least, they ...

World PR Day’s 2025 theme, Building Bridges & Navigating Polarisation, underscores how we are no longer ‘spin-doctors’ of old, but custodians of credible connection who ensure that, in a polarised ...

Especially now that margins are slim and budgets are tight, CMOs are under tremendous pressure to deliver measurable impact for every dollar spent.

It’s threatened with extinction in many places and the relationship can be fraught, but it has a lot of value both to communities and their governments. Social media alone isn’t a substitute.