AI-powered keyword- and creative asset-matching features are coming to Google Search campaigns via the new AI Max suite.

The DOJ is proposing that Google should give rival ad exchanges and ad servers real-time access to bidding data from AdX ...

Marketers and businesses need advertising to reach expansion goals. Advertising with paid tools costs high amounts that begin ...

Google is far more than just a search engine that gives information to the queries you type in the search bar. It is a ...

Search back and remember. I know it feels like a million years, but it’s actually just been a couple of weeks since US ...

Trivago's growth is has been boosted by its global brand marketing campaign, and it plans to ramp up ad spend.

Experts say market instability has split digital ad market in two—while premium inventory in finance, luxury, and tech has ...

Google is enhancing PMax to offer insights into channel performance – including Search, YouTube, Display, Discover, Gmail, ...

Let AI do the boring stuff and the tedious heavy lifting—but make sure a living, breathing person remains at the helm of your ...

The ‘Instagram Brands’ playbook helped companies such as Nykaa and Mamaearth parent Honasa Consumer become large, listed ...

Meta isn't pitching its AI developments as an add-on to its operations, but as something central to its core proposition of ...