Google is expanding its AI Max beta with ad group-level controls that push search further into a keyword-optional future.

TikTok is emerging as a serious player in search advertising, that could challenge Google for a slice of performance ...

While Google may seem too big to fail, the rise of AI search has left the tech giant on its heels, leaving it needing to ...

The main reason is the perception or fear that new artificial intelligence (AI) chatbots such as ChatGPT will disrupt Google ...

Performance Max, whether it is on Google or Bing, is an ad unit that makes you feel somewhat powerless, but honestly, that ...

“AI isn’t just changing how people search, it’s changing what they see. With AI-powered search engines delivering ...

The algorithmic age of pay-per-click (PPC) has arrived, paving endless new roads for search and paid media to follow, and turning PPC experts into soothsayers as they attempt to divine the next ...

Alphabet's Q2 FY25 results reinforce my bullish stance, driven by AI-led growth in Search that is leading to strong user ...

In the age of AI search, visibility depends on citations, not just rankings. Here's how to make your brand trusted, ...

Over the past year, Google has released a slew of new AI-powered products and rapidly integrated these capabilities across ...

Corporate Counsel, in partnership with ALM Intelligence, on Monday released its 2025 General Counsel Report, an exclusive ...