Megatron vs. Optimus Prime may be coming soon, as the autonomous toy robot is now available for pre-order at a discounted price of $899.00 ($1,199.00 original price) from both Hasbro and Robosen ...

Robosen’s partnership with Hasbro continues with a new Bumblebee self-transforming robot toy launching this summer. Powered by 31 servo motors, Bumblebee transforms from a bright yellow bot to a ...

While Hasbro has major toy brands like Transformers and Nerf, the company’s consumer segment toy sales have dropped by 18%, it said in its recent fiscal report. Subscribe to the Daily newsletter.

PAWTUCKET, R.I.--(BUSINESS WIRE)--Hasbro, a leading games, IP, and toy company, kicks off the North American International Toy Fair® in New York (March 1-4, 2025) by unveiling the magical new toy ...

One of the sought-after action figures for Transformers fans will be a new Nemesis Prime, straight from the Transformers Armada series. This $75 Voyager-class figure comes packaged with his Mini-Con ...

Star Optimus Prime the grandest of them all! Found around now, in the Summer of 2025! SEND Squirrel Stampede Fan Mail, and ...

The latest figure in Hasbro's current retro-themed Transformers toy line updates the classic Generation 1 Mini-Bot Seaspray with an entirely new toy.

Hasbro’s Haslab series —a crowdfunding drop line that lets the toymaker make some truly wild toys it could never feasibly release to the mass market, should enough collectors actually want ...