Sanrio, the Japanese “emotional commerce” firm which owns Hello Kitty, has been diversifying. My Melody, a cheery white bunny ...

Rolling out on August 12, 2025, across the U.S., this promotion delivers 12 exclusive toys featuring Hello Kitty, My Melody, Kuromi, Cinnamoroll and Badtz‑Maru dressed up as the famous Turtles.

Sunblink has announced Hello Kitty Island Adventure downloadable content “Wheatflour Wonderland.” It will launch for Switch and PC via Steam on September 18 for $14.99, or free for ...

Hello Kitty's grip on kawaii culture is slowly loosening as fans flock to a more punk mascot from Sanrio that they find more ...

The next Sanrio Happy Meal toys at McDonald's will involve mascots like Hello Kitty dressing as TMNT characters.

As Netflix gears up for a new Kuromi-centered show, Sanrio explains its shift in mascots to embrace the scary-cute trend.

Hello Kitty Island Adventure is celebrating its 2-year anniversary in-game, and My Melody and Kuromi have plans for the event ...

The PlayStation 5 version of open-world adventure game Hello Kitty Island Adventure will launch on August 5, developer Sunblink announced.

Next June, He-Man will make his big and powerful comeback. The reboot Masters of the Universe movie, starring Nicholas ...

A deep dive into Japan’s Sanrio and iconic creations including Kuromi, a walking safari in the Samara Karoo Reserve, plus ...

The yearly Hello Kitty Island Adventure Friendship Festival returns next week, and this time My Melody and Kuromi are the ...