As Netflix gears up for a new Kuromi-centered show, Sanrio explains its shift in mascots to embrace the scary-cute trend.

Despite Sanrio's mostly positive public image, the brand has become involved in a few troublesome controversies over the years.

Things are heating up and the Sunshine Celebration has returned in Hello Kitty Island Adventure latest update. Join My Melody ...

Sanrio announced that new Hello Kitty and My Melody yukata and jinbei clothing for children are now available for sale. The yukata costs 5,940 yen (or about $39.66) while the jinbei costs 5,170 ...

TOKYO, Jan. 16, 2020 /PRNewswire/ -- Hello Kitty Land Tokyo, also known as Sanrio Puroland (https://en.puroland.jp/) celebrates My Melody's 45 th anniversary this year. The My Melody's birthday ...

The Bape, My Melody and Hello Kitty capsule collection follows the release of Bape's sold-out collab with Neighborhood and Adidas Originals. The Valentine's Day capsule collection from Bape is ...

In partnership with Japanese designer Sanrio, Nintendo is bringing Hello Kitty and My Melody costumes to Super Mario Maker. According to Nintendo News, costumes for both iconic Japanese characters ...

Hello Kitty is getting a lot of attention right now as part of the 50th anniversary celebrations for Sanrio’s iconic mascot, but Hello Kitty’s friends My Melody and Piano are taking center ...

Squishmallows Original Sanrio 3.5-Inch Cinnamoroll, Hello Kitty, Kuromi, + My Melody 4-Pack Add instant charm to backpacks or keyrings with this four-pack of mini 3.5-inch clips, featuring ...

Avail and Sanrio announced a new collection of shirts featuring Hello Kitty, Kuromi, and My Melody alongside the Honda logo and Super Cub branding. Avail will start selling these in Japan on April ...