News

There’s a new kid on the block in the energy drink space called Lucky Energy, marketed as a "better-for-you" beverage made with five simple ingredients and zero sugar.
The $22 billion energy drink industry is tapping into the aesthetics of health and wellness to reach new demographics and ...
Alani Nu and other energy drinks are targeting young women with wellness-themed branding and influencer marketing. Experts ...
Energy drinks are a multibillion-dollar industry and are the most consumed supplement not under the control of the Food and ...
Energy drink company Celsius Holdings said its Alani Nu brand has notched more than $1 billion in sales over the past 52 ...
The beverage giant, which acquired the brand for more than $1 billion last fall, sees the category as a path toward growth as ...
Energy drinks can be useful after a late night out, offering a boost in energy for everyday activities and even, possibly, better physical performance during workouts. But, what makes an energy ...
DEAR MAYO CLINIC: My husband and son are constantly coming home with an energy drink in hand. I tell them that they are bad for you, but I don’t know enough to make a strong case. What are the ...
Energy drink brand Hi*Ball Energy is quickly re-establishing its retail and digital footprint following its acquisition and ...
Energy drinks are a big business in the United States, accounting for nearly 29 percent of sales in the overall soda market and generating $26 billion in revenue in North America alone.