For marketing organizations to succeed in the future, they will have to go farther than just finding the coolest AI tool.

Amazon Web Services joined the agentic AI frenzy in a big way this week, revealing at a New York City event Wednesday a host ...

The most immediate value AI brings to marketing teams is its ability to synthesize information, analyze data, and surface actionable insights quickly and at scale. These capabilities address a set of ...

PossibleNOW, a leading provider of compliance solutions for direct marketers, today announced the expansion of MyPreferences Decision Service, its real-time consent, preference, and zero-party data ...

If you're trying to be distinctive and stand out from the competition, then why would you throw your brand into a sea of ...

Retailers who understand your preferences gain a strong advantage by delivering offers and recommendations that feel relevant ...

We’re not in the era of creative-first marketing anymore. We’re in the era of calculated experience. AI doesn’t just assist.

Discover the cutting-edge email marketing tools that are revolutionizing personalization in the digital age. This ...

Twenty is causing a stir – the free CRM aims to replace traditional tools for sales, marketing and support. We asked the ...

Companies use the term to frame themselves as the slayers of big players, with a niche product that appeals to the savvy ...

Marketers are using persona-driven AI to enhance customer interactions, test campaigns, and maintain authentic brand voice at ...