Campaigns should follow a press release format that addresses the 5 W's + How, otherwise known as the inverted pyramid, and includes a press release boilerplate.

The seven essentials for any press release. How to write a press release for four different scenarios. Free press release templates to help you get started.

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To learn more about these five tips, as well as the six essential components of an earnings press release and free customizable press release template, visit accesswire.com.

How long should a press release be? Aim for a press release word count of 300 to 500 words. This provides enough space to cover essential details while remaining focused and concise.