Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

Researchers behind a recent study claim to have discovered a new color that the natural, naked eye cannot perceive — 'olo,' a hyper-saturated blue-green that occurs when a single kind of cone cell is ...

Researchers unveil a groundbreaking method to stimulate retinal M cells, creating a new color, "olo," beyond human vision's ...

Learn about eye changes that could indicate serious health conditions, from blurry vision to persistent floaters and flashes ...

Dr. Jamie Yee, optometrist and owner of Avant-Garde Optometry in Frisco, Texas, stresses that this illusion of convenience ...

A team of American researchers say they've discovered a colour called "olo" that's never been seen by the human eye before.

Professor Lars Schmitz joins WIRED to guide us through a giant tree of life mapping the evolution of eyes in the animal ...

Is color real? Does everyone see the same color green? How many colors can the human eye see? Color helps us to remember objects, influences our purchases and affects our ...

US researchers have developed a system to see a new color that is invisible to the human eye. A team of researchers in the USA has made the invisible visible: they have developed a new color. A ...

In a groundbreaking discovery, scientists have unveiled a new color, 'olo,' that lies beyond the spectrum of human vision. This innovative breakthrough, achieved through advanced technology, offers a ...