Modern public relations blends storytelling into your earned, owned, and paid media strategy. When presented with statistics alone, people retain less information than when those statistics are ...

For publicists to successfully harness the power of public relations to improve and amplify their clients’ images and messages, they must understand and embrace the role of online publications ...

Some people have declared that public relations is dying. They’re wrong. It is, however, transforming. Where public relations was once just about press releases, it now also encompasses content ...

Tarunjeet Rattan, Managing Partner, Nucleus Public Relations As an industry, we have worked towards ensuring the power of PR maintains relevance in the brand world through constant upskilling.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Pop culture encompasses trends, practices, ideas, beliefs, images and things that many ...

This article explores the key significance of public relations to organisations, why the PR manager should be an integral part of the C-suite, and the tangible benefits of this strategic positioning.

For brand reasoning, explanations, and crisis response, modern public relations professionals may look to social media as the first line of defense in an increasingly connected world. How Public ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. From Ms Rosanna M. Fiske. Sir, Manhattan public relations firm Brown Lloyd James, and its president Peter ...

It should blend the best of traditional public relations with a modern and measurable PR approach. Monitor social media platforms for engagement and reach, not just follower growth.