Part of a marketing strategy is setting the right price for your product or service based on what you learned in your market research. If you learned that customers want a high-end product in your ...

Phases of strategic marketing. Strategic marketing involves three key phases. Phase 1: Planning . The first and most critical step of your strategic marketing process is formulating a solid marketing ...

To express how important digital marketing is for finance companies, let’s look at how many people use the internet. According to a CISCO report, 90% of North Americans use the internet, and ...

Businesses of all sizes are recognizing the integral role that strategic planning plays in achieving digital marketing success. From startups aiming for rapid growth to established enterprises seeking ...

Aligning marketing metrics with financial analysis strengthens the credibility of marketing efforts and reinforces their strategic importance within the organization. Practical Steps to Integrate ...

Marketing in the travel industry is complex. While 90% of travel customers do research online, only 82% will end up making their bookings via those same digital channels. Despite sites like ...

Establishing a straightforward marketing strategy to track, measure, and optimize results to achieve reliable, repeatable success.

In order to explore this strategy building process more fully, we reached out to financial services marketing expert and Founding Institute member, Dan Sondhelm of Sondhelm Partners.

Because the number of Internet users increases, a digital marketing strategy is essential for your SME. And you, the entrepreneur, a digital business strategy helps you develop tactics to increase ...

The Importance of User Generated Content in Marketing Strategies. by Guest Author Last updated: 7:00 PM ET, Wed November 17, 2021. ... it's critical for hospitality brands to introduce effective ...

However, there are many more strategies that marketing teams can implement to influence consumer behavior using social proof. Each business’s approach will depend on the types of products and ...