PR pros are navigating a media landscape being transformed by AI, shrinking newsrooms and shifting audience trust—these ...

Public relations professionals say digital storytelling is the biggest future PR trend (88% cite it as important). Social listening ranks second (82%) among PR professionals, followed by social ...

Public relations specialists aim to generate positive publicity for their clients and enhance their reputation. They may serve as the press secretary for the president of the United States ...

Enterprises across the spectrum of private sector, government and not-for-profits now grasp the importance of public relations for managing organisational reputation and key relationships. Surveys ...

The UAB Department of Communication Studies offers a top-ranked and award-winning curriculum in public relations. Our program is designed to offer you a wide range of career choices in fields that ...