"Working on some marketing stuff for the team while I continue to study for my [real estate] license." Sophia Umansky reveals ...

If you are working in influencer marketing, you must have heard of the new buzzword: AI influencers. AI influencers, also known as virtual influencers, are quickly becoming one of the most ...

Opinion: Vox Media's Jillian Robbins offers solutions for thorny copyright questions that in-house counsel may face when ...

EraBright is a performance-driven digital agency that helps service-based businesses grow through SEO, Google Ads, PPC, and ...

A recent report shows a Brazilian retailer's AI mascot, Lu from Magalu, could generate millions of dollars on Instagram.

Part of a fast-growing trend of “virtual influencers,” the account's front-row selfies and tenniscore fashion initially had fans fooled.

Dotdigital becomes the first customer experience and data platform to acquire and invest in an influencer and affiliate marketing platform, helping brands diversify acquisition channels and drive ...

Influencer Marketing in 2025: New Data Reveals What Works, What Costs, and What's Next Provided by PR Newswire Jun 25, 2025, 5:59:00 AM ...

Oversaturation, consumer fatigue, and declining trust are challenging the future of influencer-driven advertising.

Ashton Hall’s morning routine involves dunking his head in iced Saratoga Spring Water. For the company that sells the bottled water — Hall’s brand of choice for drinking, brushing his teeth ...

Brooklyn influencer Emma DiMarco is accusing the fast-fashion chain Brandy Melville, worn by pop star Ariana Grande and other celebs, of ripping off her “Kissing Cowboys” logo.