Learn how to measure influencer marketing ROI in 2025. Track what matters and build smarter campaigns with confidence.

I sat across from two female powerhouses in the Gulf Cooperation Council’s (GCC) influencer marketing field, and one thing ...

A pair of San Francisco-based siblings teamed up to found Rocksalt, an agentic AI platform that aims to help B2B companies ...

If you are working in influencer marketing, you must have heard of the new buzzword: AI influencers. AI influencers, also known as virtual influencers, are quickly becoming one of the most ...

Opinion: Vox Media's Jillian Robbins offers solutions for thorny copyright questions that in-house counsel may face when ...

Sean Szeps is a prominent figure in the online parenting space, yet you won't see his family in his posts. In a time, where ...