This article shows how B2B marketers can use AI to create consistent, high-quality content at scale without sacrificing strategy or brand voice.

Once seen as a promising frontier, the global B2B ecommerce market has become a $32 trillion behemoth—nearly five times the ...

Marketing Strategy - What percentage of revenue are B2B enterprises devoting to marketing? What share of marketing budgets ...

Learn how to nurture leads and boost conversions in complex B2B sales with targeted strategies and personalized outreach.

Post-pandemic B2B content marketing demands value-driven, personalized, omnichannel, and interactive content—measured by data—to build trust, engage buyers, and drive qualified leads.

Despite ramping up investment in customer data, lead management and audience segmentation, many business-to-business advertisers are still struggling to meet buyer expectations for consistent ...

To deliver a truly personalized customer experience, companies must take an end-to-end approach—fully integrating supply chain processes into every touchpoint of the tailored journey. Tailored ...

Deeto, the AI-native platform turning authentic customer voice into a dynamic engine for growth, today announced a $12.5 million Series A. The round was led by Jump Capital, with participation ...

How a commitment to financial discipline and customer connection has fueled Bealls’ longevity; The company’s pioneering new ambassador program, which puts loyalty members from across the country in ...

Learn how to create a seamless digital customer journey across multiple channels for a frictionless buying experience.

JTN Logo Square JTN Group today announced the publication of Executive Brief "The Evolution of the B2B Buyer Journey: Strategic Implications of a Decade of Change" NEW YORK, NY, UNITED STATES ...