A logo is a big part of any major company's brand identity. It takes a lot of work to create a simple little image that the average consumer can immediately associate with certain features and ...

What was a commonly known secret finally became official Wednesday when the Utah Hockey Club unveiled its new nickname, the Mammoth, and its logo. Last week, the Utah Mammoth name was shown on the ...

As noted above, 1 is the most prevalent stylized logo number in the USPTO’s files. After that, though, come 7 and the coveted 8, suggesting a particular visual appeal in the form of these numerals.

Suddenly, the type appears as the cola company’s script logo. The approach emphasizes Coke’s legacy and plays on nostalgia in an analog medium and in an analog way. While so much of soda ...

Most people like to think of themselves as reasonable beings, so a surefire way to get them on your side is by appealing through the rhetoric of logos. Logos is a form of rhetoric based on (you ...

(AFP) At the core of PwC's rebrand is a simplified logo featuring the initials "pwc" in lowercase letters. This change reflects a departure from the traditional uppercase "PwC," offering a more ...

Lining the hallowed passage—the path on which every prospect who is at the draft will walk before their name is called—will be handcrafted wooden logos for all 32 teams, meticulously created ...

Other listed identifiers include displaying certain logos, making certain hand signs, or wearing certain clothing. When The Independent's Andrew Feinberg asked White House press secretary Karoline ...

The logos of Big Tech companies and key associations were featured prominently Monday at the White House Easter Egg Roll, offering an unprecedented scene and use of the grounds to promote private ...

The suspect was identified as Jimmy Wayne Carwyle, 48, according to the Los Angeles County Sheriff’s Inmate Information Center, which also said he was arrested at about 12:30 p.m. Monday. The ...

The new team logo -- the head of a mammoth with a curved tusk -- features several Easter eggs for fans. The snow-capped Wasatch Mountain Range makes up the top of the mammoth's head. The ...