Take time to ensure that your foundation is strong and adaptable—this will be key to creating lasting connections.

In many ways, AI has transformed PR. But the fundamentals haven't changed. You still need to earn high-quality media coverage. The difference is that now, those features are no longer just about ...

World Public Relations Day is celebrated annually on July 16. It is a global event that draws the attention of global citizens to the practice of PR, its feats, problems and prospects. The activities ...

In 2025, are trade shows still relevant? Judging by attendance, it sure looks like it. In the last quarter of 2024 alone, trade shows attracted over a million attendees.By 2028, the U.S. business ...

Influencer marketing is rapidly becoming one of the most powerful and pervasive forms of word-of-mouth public relations.