Mattel, an enormous name in the toy car world and owner of the Hot Wheels brand, sees what Lego has created wants in on this action – and profits, most likely. Set to be called the Brick Shop ...

Mattel has unveiled its new Brick Shop brand and Hot Wheels is a part of it too. Aimed at giving Lego a serious run for its money, Brick Shop is starting by introducing seven kits featuring ...

A collaboration between Mattel and Hot Wheels has resulted in the Brick Shop range, aimed at the ever-growing market for grown-up model car collectors. Each Brick Shop kit includes a scale model ...

“It must have been around the Millennium when I last built anything with Lego. I don’t remember sticking the brick in my ear - but however it got there, I reckon it was lodged there for the ...

For years, Lego had been the undisputed champion of car-themed toy bricks, offering licenced, highly-desirable sets at pretty much every price point. Its monopoly has ended, however, because ...