Lacoste has swapped its distinctive crocodile logo for one of 10 threatened animal species on a series of limited-edition polo shirts, designed to bring attention to the global state of biodiversity.

Lacoste unveils new logo redesigned by Jean-Paul Goude. Daily Times Monitor. October 1, 2016. Lacoste is known for their iconic alligator logo, which graces the front of polo shirts the world over.

Lacoste temporarily replaced its polo shirts' crocodile logo with the images of 10 endangered species to help counter the threat of extinction.

Lacoste's decision to produce a lineup of limited-edition polo shirts that replaced its iconic crocodile logo with the images of 10 endangered species was a hit.

Lacoste’s defence of its iconicn crocodile logo was widely covered last week after newspapers reported the brand was challenging the use of a similar logo by a Gloucester dental practice. But Design ...

Dentists Dr Simon Moore and Dr Tim Rumney said they chose a crocodile for their logo because the reptile is famous for having a mouth full of teeth. But Lacoste argued that the dentists' sign was too ...

FRENCH fashion label Lacoste has ditched its iconic crocodile logo – for an incredibly worthy cause. The clothing brand has swapped the famous reptile for 10 endangered species to raise aware… ...

MIAMI — The popular brand Lacoste is launching a capsule to benefit the Florida Everglades. The collaboration seems especially fitting for a company with the ubiquitous crocodile logo. SPECIAL ...

On Wednesday, Lacoste announced that it is releasing limited-edition tees, replacing its iconic alligator logo with those of 10 endangered animal species.