Kathleen Lucente is the CEO and Founder of Red Fan Communications, a strategic communications and advisory firm for dynamic B2B tech brands.

Global brands are finalising next year’s media plans, and the picture that emerges is paradoxical: TikTok is top but it might ...

1. Brand Mentions Matter More Than Ever: While Google might not always count an unlinked mention, AI systems care a lot about ...

Another common, and dangerous, pitfall new entrepreneurs make is not taking the time to connect with their target market ...

These five proven strategies can help young financial advisors build a strong brand, connect with clients, and grow a ...

With generative AI tools changing how people search, the way companies structure their marketing strategies, hire teams and ...

Commonly recruited roles such as marketing manager, communications officer, and campaign manager saw the sharpest declines.

Sheldon Carter of Digital Extremes explains how the company's next game aims to find – and maintain – an audience of its own ...

Transformative digital finance initiatives in rural India empower farmers, especially women, to access credit, insurance, and ...

In Borrell Associates' latest local ad forecast, radio faces a slow decline while online audio is set for double-digit growth ...

The phrase “Just Google it” is dying, and AI chatbots are quietly reshaping the internet. This week, we decode how the rise ...