A logo is a big part of any major company's brand identity. It takes a lot of work to create a simple little image that the average consumer can immediately associate with certain features and ...

Most people like to think of themselves as reasonable beings, so a surefire way to get them on your side is by appealing through the rhetoric of logos. Logos is a form of rhetoric based on (you ...

What was a commonly known secret finally became official Wednesday when the Utah Hockey Club unveiled its new nickname, the Mammoth, and its logo. Last week, the Utah Mammoth name was shown on the ...

Suddenly, the type appears as the cola company’s script logo. The approach emphasizes Coke’s legacy and plays on nostalgia in an analog medium and in an analog way. While so much of soda ...

Design agency Koto has collaborated with online retailer Amazon's design team Amazon XCM in a rebrand of the company's distinct smile logo, while simplifying the identity of over 50 Amazon sub-brands.

The logos feature distinctly Filipino elements—most notably, the walis tingting, a traditional broom made from coconut leaf midribs, held by the Tandang in several marks. The jersey’s wordmark ...

Lining the hallowed passage—the path on which every prospect who is at the draft will walk before their name is called—will be handcrafted wooden logos for all 32 teams, meticulously created ...

The custom piece, which is rumored to be worth well over $100,000, is diamond-studded and has a logo that looks like a dollar sign squared, which represents Sanders' initials and the money he ...

YEAH, HE’S A WOODWORKING ARTIST. IKE WINTER TELLS US THAT HE DELIVERED ALL 32 LOGOS TO THE NFL TEAM YESTERDAY. AND HE TELLS US THIS IS MORE THAN JUST A DREAM COME TRUE. COMING JUST A COUPLE ...

The logos of Big Tech companies and key associations were featured prominently Monday at the White House Easter Egg Roll, offering an unprecedented scene and use of the grounds to promote private ...

I was answering a higher calling, pursuing a greater aesthetic purpose. I was looking at all the fake logos, because I think they're neat. This isn't a bit. I've always been fascinated with minute ...

President Trump vowed Monday to fight for a Long Island town to keep its school’s team name and logo after New York state demanded their removal because of a ban on Native American imagery.